Exposing Recycling Fraud is the Gateway to Bringing Alternatives To Market

That’s precisely what Australia did.
Launched an inquiry into their recycling programs.

To quote the article:

« As Australia stares down a recycling crisis that threatens the viability of a multi-billion dollar industry and potentially thousands of jobs, some small businesses like Ms Burns’ have scrambled to find new types of packaging that have no need for a yellow kerbside bin. »

If you want these results, you have to expose recycling fraud in your nation. Recycling fraud is happening in almost every single country executing any kind of curbside recycling program — from France, to England, to the UK, to the US.

What Australia found was that curbside recycling programs are a failure.

Their solution is to replace curbside recycling with direct deposit kiosks. This takes both time and money to implement. It also means a lot fewer items will be collected than before in the yellow bin catch-all system of curbside recycling.

This is great news for alternatives…check the article:


About the Author:

Hi, my name is Corinne Meier and I run a consulting practice called MMG: Meier Marketing Global — Built to Last. Often I am found deep in the abyss of trends for all things digital, government, culture, sustainability, economy and social issues. I am hot on how micro-shifts in thinking lead to macro-shifts in behavior. I apply this collective wisdom when I counsel SMB to Fortune 500 on how to navigate consumers ever-changing preferences. If you want to learn more about marketing strategies for any product or service in the world, get a basic primer here: Go-To-Market 101.  Prefer Twitter, please follow me there @meiermarketing.