Exposing Recycling Fraud is the Gateway to Bringing Alternatives To Market
That’s precisely what Australia did.
Launched an inquiry into their recycling programs.
To quote the article:
« As Australia stares down a recycling crisis that threatens the viability of a multi-billion dollar industry and potentially thousands of jobs, some small businesses like Ms Burns’ have scrambled to find new types of packaging that have no need for a yellow kerbside bin. »
If you want these results, you have to expose recycling fraud in your nation. Recycling fraud is happening in almost every single country executing any kind of curbside recycling program — from France, to England, to the UK, to the US.
What Australia found was that curbside recycling programs are a failure.
Their solution is to replace curbside recycling with direct deposit kiosks. This takes both time and money to implement. It also means a lot fewer items will be collected than before in the yellow bin catch-all system of curbside recycling.
This is great news for alternatives…check the article:
If you take one of Ellen Burns’ energy bars, eat it and throw the wrapper in the compost bin, 13 weeks later you will…mobile.abc.net.au
About the Author:
Hi, my name is Corinne Meier and I run a consulting practice called MMG: Meier Marketing Global — Built to Last. Often I am found deep in the abyss of trends for all things digital, government, culture, sustainability, economy and social issues. I am hot on how micro-shifts in thinking lead to macro-shifts in behavior. I apply this collective wisdom when I counsel SMB to Fortune 500 on how to navigate consumers ever-changing preferences. If you want to learn more about marketing strategies for any product or service in the world, get a basic primer here: Go-To-Market 101. Prefer Twitter, please follow me there @meiermarketing.